Comprehensive Practice Review

Know what to fix first. Before you spend a dollar fixing it.

A fixed-fee review of the whole business, across the five areas that drive cash flow, patient flow, team performance, and long-term value. You walk away with a valuation of the entity and a triage plan for the next ninety days.

Financial review

The real problem

Most owners already know something needs to improve.

The harder part is knowing what to fix first. Ask around and you get a marketing answer from the marketing people, a scheduling answer from the scheduling people, and a software answer from the software people. Each is probably right about their own piece. Nobody has measured the whole thing.

The Comprehensive Practice Review measures all of it at once. Five areas, one review, a valuation, and a triage plan for the next ninety days.

Financial performance

  • Practice valuation and normalized EBITDA
  • Efficiency quotient, overhead, margin, and production against industry norms
  • Collections, cash flow, and profitability trends
  • P&L review and expense categories

Marketing and new patient flow

  • Current marketing strategy and spend
  • Website, lead flow, call conversion, and campaign performance
  • Reputation, local positioning, and acquisition opportunities

Front office and revenue cycle

  • Insurance participation and reimbursement mix
  • Billing workflow, accounts receivable, and collections
  • Financial policy and case acceptance
  • Scheduling systems, call handling, and patient conversion
  • Reactivation and unscheduled treatment

Team and operating systems

  • Staffing structure, role clarity, and cost against norms
  • Hygiene capacity and provider utilization
  • Daily operating rhythm and accountability
  • Training needs and workflow gaps

Growth readiness

  • Current practice capacity and the systems needed to support growth
  • Highest-impact opportunities over the next 30, 60, and 90 days
  • Owner goals, lifestyle priorities, and long-term optionality
  • Where the practice sits ahead of a future capital event

What you walk away with

Three answers, in plain language.

One

The Vitals

Valuation, efficiency quotient, and benchmarks against industry norms. Where the practice actually stands today, in numbers rather than impressions.

Two

The Triage

What to fix first and what can wait, ordered across 30, 60, and 90 days. Where the cash is leaking, where the margin is hiding, and where the fastest lift lives.

Three

The Prognosis

A straight answer on what happens next, and whether broader support is worth it, before you commit a dollar to anything.

How it runs

Four steps. No disruption to the schedule.

Nothing here requires you to close a day, pull the team off the floor, or announce anything.

01

Share

You provide financials, marketing reports, practice metrics, and staffing details. One upload, one conversation.

XpoNential Outcome
Under an hour of your time
02

Review

We assess the business across all five areas, normalize the earnings, and value the entity.

XpoNential Outcome
A number, not a guess
03

Prioritize

We identify the highest-impact opportunities and put them in the order you should act on them.

XpoNential Outcome
30, 60, and 90 day sequence
04

Walk through

We review the findings and the recommended action plan together, page by page, and you ask whatever you want.

XpoNential Outcome
You own it either way

The deliverable

A working document, not a binder of ideas.

You receive a written report and a live walkthrough. It is short enough to read and specific enough to act on.

Comprehensive Practice Review

What is inside

Delivered as a PDF and walked through live

  1. Executive summary, the whole read on one page
  2. Valuation and normalized EBITDA, with every adjustment documented
  3. Efficiency quotient against industry norms
  4. Financial performance and expense analysis
  5. Marketing and new patient flow findings
  6. Front office and revenue cycle findings
  7. Team, capacity, and operating systems findings
  8. Growth readiness and capital event positioning
  9. The triage plan, ordered across the next 30, 60, and 90 days
  10. What we would do first if this were our practice

Every finding carries a number, a cause, and a recommended action. Not a list of observations you already had.

The action plan is written so you can hand it to your team, your accountant, or another advisor and they can execute it without us. That is deliberate. A plan you can only run with our help is not a plan, it is a subscription.

You keep the document and the findings regardless of what you decide next. There is no version we hold back.

The marquee component

A number you can defend, and the work behind it.

Ask five people what a practice is worth and you will get five numbers. A percentage of collections repeated at a study club, a multiple from an article, a figure that arrived in the mail with a letter attached. None of them show their work and no two agree. This replaces all of it with one number you can hand to another professional and have it hold up.

How it is built
Normalized earnings

We adjust out owner compensation, personal expenses, one-time items, related-party rent, and non-recurring costs, and we document each adjustment so a third party can trace it.

Income approach

We apply multiples supported by comparable transaction activity to normalized EBITDA, then adjust for size, growth, payer mix, and provider dependency.

Market approach

We cross-check the result against percentage of collections and comparable transaction data instead of leading with either one.

Asset consideration

We treat equipment, technology, leasehold, and working capital explicitly so that nothing gets double counted or quietly ignored.

Risk adjustment

We name provider concentration, lease terms, payer mix, staffing stability, and referral dependency as the factors that move the range, and we show the effect of each one.

What it is used for
  • Lender conversations. An underwriter wants normalized earnings and a supported range when a practice is being financed.
  • Pricing an offer. Buying, selling, or fielding an unsolicited letter, you negotiate against a number rather than a feeling.
  • Partner and associate buy-ins. Both sides work from one set of numbers built by someone who sits on neither side of the table.
  • Buy-sell and insurance funding. You learn what the agreement should be funded at rather than relying on a figure set years ago.
  • Planning ahead. You see what the practice is worth today against what you need it to be worth, which is where the Blueprint picks up.

Where the line sits. This is a valuation prepared by a transaction advisor with more than one hundred completed practice transactions on both sides. It is not a certified appraisal issued under formal appraisal standards by an accredited appraiser.

That specific document is required in a narrow set of circumstances, including tax filings, estate and gift work, litigation, and certain government-backed loan programs. If your situation calls for one, we will say so before you spend money on the wrong document, and we will tell you who does them well.

One number worth explaining

The efficiency quotient.

Two practices can collect the same and keep very different money. The efficiency quotient is how we measure the difference, so you can see whether the problem is revenue or what happens to it.

Where it is leaking

Overhead as a single percentage hides too much. We break it into the categories that actually move, compare each against practices of similar size, specialty mix, and payer mix, and show which ones sit outside the range and by how many dollars a year.

Most practices are within norms on most categories and materially out on two or three. Those two or three are where the money is, and they are almost never the ones the owner suspected.

What gets measured
01
Staffing and payroll as a share of collections
02
Clinical supplies and lab cost per procedure
03
Facility and occupancy cost against production capacity
04
Marketing spend against new patient acquisition cost
05
Administrative and general expense load
06
Production per provider hour and per operatory
07
Collections against production, and the gap between them
Sample output

Each category is compared against practices of similar size, specialty mix, and payer mix. The shaded band is the normal range. What sits outside it is priced in dollars a year.

BETTER WORSE Staffing and payroll Clinical supplies and lab $41,000 a year Facility and occupancy Marketing and acquisition $26,000 a year Administrative and general Production per provider hour Collections against production $63,000 a year
Inside the normal range Outside it, and costing money Normal range for comparable practices

Your investment

A fixed fee that pays for itself in clarity.

One fee covers the full current-state review and valuation of the primary practice entity.

$5,500
First entity
Complete review and valuation
$1,000
Each additional entity
Under common ownership

Additional entities include other practice locations and real estate holding entities under common ownership. Each one is reviewed and valued on the same basis as the first.

You own the findings whatever you decide next. Nothing in the Practice Review obligates either party to anything further.

The valuation is a professional opinion of value prepared for business decisions, not a certified appraisal issued under formal appraisal standards.

Where it leads

The front door, not the whole house.

The Practice Review measures the current state. What you do with it is your call, and there is a defined path if you want one.

Most owners do one of these, not all three. The Review stands on its own, and plenty of owners take the findings and run them without us.

The questions everybody asks

Fair questions. Straight answers.

How is this different from what my accountant already gives me?

It answers a different question, and the two work together. Your accounting work reports what the business did. The Practice Review measures operations, marketing, revenue cycle, capacity, and value at once, then puts the findings in the order you should act on them. Most owners have three or four people looking at pieces of the practice and nobody looking at all of it.

Am I signing up for a long engagement?

No. It is a fixed fee for a defined deliverable and it ends when we walk you through it. You own the findings whether you work with us afterward or hand them to somebody else.

Does my team need to be involved?

Not really. We work from documents and reports you already have, plus a conversation or two with you. Nothing has to be announced to the team, and nothing disrupts the schedule.

What do I actually have to send?

Financial statements, tax returns, production and collections, aged receivables, marketing spend and reporting, and a staffing roster with roles and compensation. If something is missing or messy, tell us and we work with what exists.

What if the answer is that nothing is broken?

Then you paid a fixed fee to find that out, which is worth knowing before you spend money solving a problem you do not have. That outcome is rarer than owners expect, but it happens, and we will say so.

Start here

Evaluate first.
Then decide what deserves action.

Book a strategy call to scope the Review for your practice. Thirty minutes, no obligation, and you will know by the end whether it is worth doing.

Thirty minutes, no obligation. Nothing you share goes anywhere else.